If you love Desigual fashion you need Ronex glasses

Ever since before I remember myself, I’ve had to wear glasses. Blind as a bat (I can actually find my way pretty well in the dark), glasses have been my crutch through life. I had to wear glasses since before anyone figured out that making glasses a fashion accessory would help increase sales. No one … More If you love Desigual fashion you need Ronex glasses

Beresheet: The Nation of Israel reaches for the stars

“In the beginning, when God created the heaven and the earth… “ Every good story starts, in the beginning. The Torah starts, in the beginning: “Beresheet bara Elohim et hashamayim ve’et ha’aretz.” It tells us of the earth and the stars. The first book of the Torah is called Beresheet (Genesis) and so is the … More Beresheet: The Nation of Israel reaches for the stars

Israeli elections 101: 7 lessons on marketing, slogans and the “not Bibi” candidate

As a marketer advertising fascinates me. Political campaigns are no different, they are just advertisements on a larger scale, designed to drive life-changing decisions. In tiny Israel, politicians make decisions that swiftly impact our day to day lives. War and peace, life and death are literally in their hands – particularly those of the Prime … More Israeli elections 101: 7 lessons on marketing, slogans and the “not Bibi” candidate

Ori Ansbacher: light, freedom and Jewish sovereignty

My Facebook feed is full of Ori’s photo. She looks different in the different images but in each, her radiant smile is the same. Ori, “my light” in Hebrew, was obviously a fitting name for this sunny girl. The more we hear about Ori from friends, family and the people she volunteered with helping underprivileged … More Ori Ansbacher: light, freedom and Jewish sovereignty

A new IDF Chief of Staff – with love, awe and determination

What will the morning bring? A day like any other – kids going to school, grown-ups going to work, home, food, showers, sleep – or, perhaps there will be a war? In larger countries, in calmer places in the world, it is unnecessary to consider these possibilities. Things don’t change that fast. The threats aren’t … More A new IDF Chief of Staff – with love, awe and determination

Meet the Maccabees: My Nation forever, Israel

Shira and Amichai Ish-ran are a beautiful young couple. Twenty-one years old, they got married this year. Looking at them, most people would see radiant youth, loving eyes and warm smiles. How many would realize that these are people made from steel? On the last day of Chanukah, Amichai and Shira, 7 months pregnant were … More Meet the Maccabees: My Nation forever, Israel