Israeli elections 101: 7 lessons on marketing, slogans and the “not Bibi” candidate

As a marketer advertising fascinates me. Political campaigns are no different, they are just advertisements on a larger scale, designed to drive life-changing decisions. In tiny Israel, politicians make decisions that swiftly impact our day to day lives. War and peace, life and death are literally in their hands – particularly those of the Prime … More Israeli elections 101: 7 lessons on marketing, slogans and the “not Bibi” candidate

Ori Ansbacher: light, freedom and Jewish sovereignty

My Facebook feed is full of Ori’s photo. She looks different in the different images but in each, her radiant smile is the same. Ori, “my light” in Hebrew, was obviously a fitting name for this sunny girl. The more we hear about Ori from friends, family and the people she volunteered with helping underprivileged … More Ori Ansbacher: light, freedom and Jewish sovereignty

A new IDF Chief of Staff – with love, awe and determination

What will the morning bring? A day like any other – kids going to school, grown-ups going to work, home, food, showers, sleep – or, perhaps there will be a war? In larger countries, in calmer places in the world, it is unnecessary to consider these possibilities. Things don’t change that fast. The threats aren’t … More A new IDF Chief of Staff – with love, awe and determination