8 things you need to know about the Kotel and the Temple Mount

There are many misconceptions about the Temple Mount, the Kotel and the Al Aqsa mosque. Confusion and even much conflict can be dispelled when the facts are made clear! Here are 8 things you need to know about the holiest site on earth for the Jewish people: 1. What is the holiest site on earth … More 8 things you need to know about the Kotel and the Temple Mount

Israeli elections 101: 7 lessons on marketing, slogans and the “not Bibi” candidate

As a marketer advertising fascinates me. Political campaigns are no different, they are just advertisements on a larger scale, designed to drive life-changing decisions. In tiny Israel, politicians make decisions that swiftly impact our day to day lives. War and peace, life and death are literally in their hands – particularly those of the Prime … More Israeli elections 101: 7 lessons on marketing, slogans and the “not Bibi” candidate