As a marketer advertising fascinates me. Political campaigns are no different, they are just advertisements on a larger scale, designed to drive life-changing decisions. In tiny Israel, politicians make decisions that swiftly impact our day to day lives. War and peace, life and death are literally in their hands – particularly those of the Prime … More Israeli elections 101: 7 lessons on marketing, slogans and the “not Bibi” candidate
Don’t. Just don’t. Sometimes kindly meant words are the worst. On May 8th Trump pulled out of the disastrous Iran Deal. Almost immediately afterward Israeli citizens were warned that there would likely be an attack from Iranians based in Syria and communities in the Golan were instructed to make sure their bomb shelters were open. … More Don’t tell me to “stay safe”’
My, how the world has changed. I woke up and looked at the news. It’s an Israeli thing, especially because of nights like last night. Amazing things can happen in the night. This was the headline: TWENTY rockets were fired at Israel. Big ones that go far and cause a lot of damage. Not ONE … More I am in awe of my country and the times we live in
Me in the middle of a sea of Indians. I had never seen so many Indians together in one place but that is because I haven’t been to India. Yet. Some 8000 Indians gathered in Tel Aviv’s exhibition grounds (according to the Indian Embassy in Israel). Prime Minister Narendra Modi of India invited the entire … More India and Israel: this is a love story
Sneak-peek at the topics he covers: What drives the economy? What makes Israel’s economy so strong? What is the connection between government and entrepreneurship? (Hint: very little!) Bonus question: Can you guess who initiated MIT’s first entrepreneurship course?
Nothing says power like a F15 fighter jet roaring directly over your head. An Israeli flown F15. Israel’s Air Force pilots are known to be the best in the world. Their training requires physical perfection, sharp reflexes, an extremely sharp mind and a very strong will. The course is three years long. Those that complete … More This is the might of the Israeli Air Force
That’s Israel in a nutshell. No matter who you are, what you have accomplished or how much you have sacrificed for the Nation there is one standard of measurement that puts everything in proportion – your mom. … More It all boils down to what your mommy thinks about you