Israel is one of the most misunderstood, misrepresented and maligned countries on earth. The question is, why? Jew hate? Or because our “hasbara” is terrible? In pro-Israel circles either (or both) of these are go-to explanations however neither are enough to explain the dissonance between Israeli reality and the concepts different people have about Israel … More Cracking the Israel Culture Code
There are two kinds of people who hate strong Jews: your run-of-the-mill Jew haters (classical antisemites) and colonized Jews. 2000 years of living as unwelcome guests in other people’s lands have taken a toll on the Jewish People. Putting your head down, being quiet in the face of abuse and minimizing signs of Jewishness have … More The freedom of the Jews
Background: Advocates of intersectionality are increasingly, publicly, rejecting Jewish participation in their dialogues and activities. The idea that rejecting Jews based on their Jewish identity is becoming socially acceptable is highly disturbing. Much has been written on this subject, particularly following examples where groups advocating for intersectional solidarity rejected Jewish participation. One of the better-known … More Intersectionality and the Jews
Last weekend we celebrated International Women’s Day. In Israel feminist discourse is probably similar to that of other western countries, with our own unique twist. Our media is full of panels, consisting almost entirely of women, discussing the gender wage gap, the necessity of empowering women in the fields of technology and science and the … More Women’s Day in Israel
Ever since before I remember myself, I’ve had to wear glasses. Blind as a bat (I can actually find my way pretty well in the dark), glasses have been my crutch through life. I had to wear glasses since before anyone figured out that making glasses a fashion accessory would help increase sales. No one … More If you love Desigual fashion you need Ronex glasses
“In the beginning, when God created the heaven and the earth… “ Every good story starts, in the beginning. The Torah starts, in the beginning: “Beresheet bara Elohim et hashamayim ve’et ha’aretz.” It tells us of the earth and the stars. The first book of the Torah is called Beresheet (Genesis) and so is the … More Beresheet: The Nation of Israel reaches for the stars
As a marketer advertising fascinates me. Political campaigns are no different, they are just advertisements on a larger scale, designed to drive life-changing decisions. In tiny Israel, politicians make decisions that swiftly impact our day to day lives. War and peace, life and death are literally in their hands – particularly those of the Prime … More Israeli elections 101: 7 lessons on marketing, slogans and the “not Bibi” candidate
