What happens when your mother has no name?

In Jewish tradition a lot of power is associated with words – after all God used words to direct the creation of the universe. In Arab tradition, when the first son is born parents are called “Mother/father of [insert name of son].” Whereas this title becomes an honorific, interchangeable with the father’s name, for the … More What happens when your mother has no name?

A marketer’s perspective: ISIS propaganda and why it works

It is shocking that so many young Westerners leave their homes to join the Islamic State. Why would they want to belong to such an obviously murderous and vicious group of people?! From a marketing perspective it makes sense. The answer is simple:  advertising. Advertising works. We all know that. We also know that advertising … More A marketer’s perspective: ISIS propaganda and why it works

Body count

As terror attack follows terror attack, the body count rises. How many bodies are enough? 1? 20? 200? 6 million? When will enough be enough?   The body count rises. But who counts the bodies of those left behind? Parents murdered, orphans left behind… Who considers the children who have to grow up without parents? The … More Body count