“It’s not about the numbers. It’s about justice.”

Yasser Arafat, one of the most effective PR content creators of all time, said this to Israeli reporter Zvi Yechezkeli when asked why he rejected Ehud Barak’s Camp David proposal and reignited the Intifada. Yechezkeli was shocked to discover that to Arafat, being offered nearly everything he demanded was not seen as a magnanimous gesture … More “It’s not about the numbers. It’s about justice.”

How do we heal from the trauma of this war?

Healing from trauma is complicated. Any trauma. Bereavement, injury, sexual assault, survivor’s guilt, the shattering of long-held ideals that shaped our understanding of reality… Any of these alone is an extreme challenge to address, much less heal. The October 7th invasion and the subsequent war wove all of these traumas into complex layers, interwoven, widespread, … More How do we heal from the trauma of this war?

Batman weeps: A mother’s fight, two little lions, and a nation forever changed

How much impact can a person have on the world when they are only given four years to live? Words shape reality. They give form to our emotions and channel their power. That’s why I believe it is so important to articulate what we feel in response to the murder of Shiri, Ariel, and Kfir … More Batman weeps: A mother’s fight, two little lions, and a nation forever changed

The Bibas family is being used as psychological warfare against us

ATTENTION: Don’t allow your kindness to be used to hurt us more than we are already hurt. Our enemies have had too many victories over us, we cannot allow them this one too. The Bibas family is being used as psychological warfare against us Awareness and grounding is crucial in making sure the enemy cannot … More The Bibas family is being used as psychological warfare against us