A marketer’s perspective: ISIS propaganda and why it works

It is shocking that so many young Westerners leave their homes to join the Islamic State. Why would they want to belong to such an obviously murderous and vicious group of people?! From a marketing perspective it makes sense. The answer is simple:  advertising. Advertising works. We all know that. We also know that advertising … More A marketer’s perspective: ISIS propaganda and why it works

I’m Jewish. Why should I care about the Basilica of the Annunciation?

The Basilica of the Annunciation is one of the most important places in Christendom. It is located in Nazareth (Israel) and was built over an archaeological find, ruins of an ancient home thought to belong to Mary, mother of Christ. According to tradition this is where the Annunciation took place. Actually there are two Churches … More I’m Jewish. Why should I care about the Basilica of the Annunciation?