Yasser Arafat, one of the most effective PR content creators of all time, said this to Israeli reporter Zvi Yechezkeli when asked why he rejected Ehud Barak’s Camp David proposal and reignited the Intifada. Yechezkeli was shocked to discover that to Arafat, being offered nearly everything he demanded was not seen as a magnanimous gesture … More “It’s not about the numbers. It’s about justice.”