Israeli elections 101: 7 lessons on marketing, slogans and the “not Bibi” candidate

As a marketer advertising fascinates me. Political campaigns are no different, they are just advertisements on a larger scale, designed to drive life-changing decisions. In tiny Israel, politicians make decisions that swiftly impact our day to day lives. War and peace, life and death are literally in their hands – particularly those of the Prime … More Israeli elections 101: 7 lessons on marketing, slogans and the “not Bibi” candidate

Prime Minister Netanyahu needs to give his speech on Iran

Please listen to this Senator Marco Rubio explain why Prime Minister Netanyahu needs to give his speech on Iran. Please tell your friends. Americans – please tell your representatives you expect them to attend Prime Minister Netanyahu’s speech on Tuesday. The people of Israel need to see them there! The people of Israel need to … More Prime Minister Netanyahu needs to give his speech on Iran