Israel in one image: this is why we do what we do

Yesterday we learned that the terrorist who smashed Ronen Lubarsky’s head with a slab of marble was arrested. It was Ronen’s friends, from his unit, who made the arrest. The terrorist is named Islam and he comes from a family of Hamas terrorists serving prison sentences for murdering Jews. He served a prison sentence between … More Israel in one image: this is why we do what we do

A marketer’s perspective: ISIS propaganda and why it works

It is shocking that so many young Westerners leave their homes to join the Islamic State. Why would they want to belong to such an obviously murderous and vicious group of people?! From a marketing perspective it makes sense. The answer is simple:  advertising. Advertising works. We all know that. We also know that advertising … More A marketer’s perspective: ISIS propaganda and why it works