A marketer’s perspective: ISIS propaganda and why it works

It is shocking that so many young Westerners leave their homes to join the Islamic State. Why would they want to belong to such an obviously murderous and vicious group of people?! From a marketing perspective it makes sense. The answer is simple:  advertising. Advertising works. We all know that. We also know that advertising … More A marketer’s perspective: ISIS propaganda and why it works

It takes a wedding to make us say, let’s live another day

As an American child, when I first saw “Fiddler on the Roof” I thought it was a frivolous musical about things that happened to Jews once upon a time. As a grown-up Israeli I know better. Reading the news about the wedding of Sarah Techiya Litman and Ariel Beigel this Thursday, two weeks after Sarah’s … More It takes a wedding to make us say, let’s live another day

Body count

As terror attack follows terror attack, the body count rises. How many bodies are enough? 1? 20? 200? 6 million? When will enough be enough?   The body count rises. But who counts the bodies of those left behind? Parents murdered, orphans left behind… Who considers the children who have to grow up without parents? The … More Body count